The Digital Twin Smackdown: An Epic Battle

Who had the edge? Who claimed the Digital Twin Smackdown title and took away the championship belt?

“Digital Twin: SMACKDOWN,” was held November 11, and pit Rob Tiffany, VP and Head of IoT Strategy at Ericsson, and Aaron Allsbrook, Co-Founder, and CTO of ClearBlade, against each other. Moderator Jason Shepherd, VP of Ecosystem at ZEDEDA, asked them questions regarding the current, and future state digital twin technology.

No punches were pulled in this first of its kind virtual event, kicking off ZEDEDA’s Transform Digest series, a series where leaders from across industries come together to discuss topics from ZEDEDA’s annual Transform event in more detail. Transform 2021 brought together over 70 experts from across the edge computing and IoT landscape in over 30 sessions across two days. For on-demand sessions visit

Tiffany, Allsbrook, and Shepherd previewed the SMACKDOWN with a variety of skits on social media and made it clear that ringside seats are a must for others obsessed with “twinning” at the edge.  You can follow them on Twitter and LinkedIn to catch these lighthearted previews.

Despite the increasing buzz about the technology, there is still a lot of confusion over what exactly a digital twin is. The “textbook” definition is a computer program that uses real-world data to create simulations that can predict how a product or process will perform. Creating a digital twin also helps prevent costly failures in physical objects and, by using advanced analytical, monitoring, and predictive capabilities, test processes, and services.  The discussion will touch upon major points relating to digital twin technology, including a detailed explanation as to what exactly digital twin technology is, and what the benefits are.

Tiffany and Allsbrook also battled it out over the relationship between digital twin technology and edge computing, and how the two can be leveraged together for maximum operational efficiency and to drive new outcomes.

They also shared their predictions for the future of digital twin technology, and what may be in store when it comes to the intersection of the physical and digital worlds.

While the global digital twin market was capped at USD 3.1 billion in 2020, the recent growth in adoption has given digital twin technology vast predictions for the increase in market size. Estimates say the technology’s market will grow at a CAGR of 58 percent, projecting a market size of USD 48.2 billion by 2026. It’s no surprise the market is expected to continue to boom, as more companies today are acquainting themselves with the technology, taking the time to learn how it works and how it can benefit them.

For those interested in learning more about digital twin technology in an entertaining way, click this link to watch the session on-demand.

Matt Vulpis

Matt Vulpis is a fresh out of college writer/journalist, already with a myriad of published articles across a variety of topics and industries. He is very passionate about writing, as well as sports, and television/film. While he enjoys writing articles pertaining to business tech, he wants to one day write a TV show as a head screenwriter. He has a bachelors in journalism with a minor in sports studies from Quinnipiac University.

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