Qualcomm and Ferrari Join Forces to “Accelerate” Digital Transformation

The automotive industry is currently capitalizing on the breadth of innovation in digital transformation. Market leaders are adding unique and differentiating features that redefine and transform the industry’s traditional business model. 

According to a report by Fortune Business Insights, the global Connected Car market size will reach $191.83 billion at a CAGR of 18.1 percent by 2028.  

Martin Placek, a junior researcher at Statistawrote in December of last year, “The use of electronics in vehicles has increased in the last decades, so have the cars’ capabilities of monitoring and recording what is going internally as well as externally. Connected cars are capable of sharing these kinds of information with other devices, especially other cars, via the internet.” He forecasted “that by 2025, there will be over 400 million connected cars in operation, up from some 237 million in 2021.” 

Placek also noted, “This rapid rise will however have to contend with the global semiconductors chip shortage of 2021, which is tipped to impact connected cars as automakers are unable to meet an increased vehicle demand.”

Qualcomm Technologies, one of the world’s leading wireless technology providers, is already at the forefront of this issue. The technology provider recently announced a strategic technology collaboration with Ferrari, aimed at helping to accelerate the digital transformation of Ferrari’s road cars. While implementing a broad portfolio of automotive advanced technology offerings within their Snapdragon Digital Chassis, Qualcomm Technologies will serve as Ferrari’s systems solutions provider and a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.

“We believe innovation requires market leaders working together,” said CEO of Ferrari, Benedetto Vigna. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships and a distinctive Ferrari interpretation ultimately enhances product excellence.”

The Snapdragon Digital Chassis invigorates automakers’ ability to satisfy growing enterprise and consumer demand for seamlessly connected, intelligent experiences that are safer, smarter, and more immersive. Ferrari vehicles will be empowered by the open and scalable cloud-connected platforms integral for next-generation vehicles; this includes telematics and connectivity, the digital cockpit, as well as ADAS functions that utilize a unified architecture to deliver an uncompromisable digital experience that is updateable throughout the lifetime of the vehicle.

Components include:

  • Snapdragon Ride Platform – Addresses the full spectrum of driver assistance and automated driving needs. This open and programmable platform offers a scalable portfolio of advanced system features.
  • Snapdragon Cockpit Platform – Through highly customizable digital software solutions, automakers can modernize in-car experiences to any degree.
  • Snapdragon Auto Connectivity Platform – Designed to connect vehicles to a plethora of services securely, automakers can meet the escalating demands for reliable driving experiences.
  • Snapdragon Car-to-Cloud Services – Offers the flexibility of features, performance upgrades, and provides new functionality for customers.

As a Premium Partner of the Scuderia Ferrari Formula 1 team, Qualcomm’s technologies will be showcased at the start of the 2022 FIA Formula One World Championship race, with Snapdragon featured on the new Scuderia Ferrari’s F1-75 single-seaters. Additionally, the Maranello marque’s eSports activities will also be part of the official partnership.

“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” said Cristiano R. Amon, president and CEO at Qualcomm Technologies. “We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.” 

By establishing a comprehensive solutions’ portfolio and hosting an open platform that simplifies broad collaborations with leading automotive companies, the Snapdragon Digital Chassis performs to consumer demands and gains extensive industry support as Qualcomm continues to demonstrate forward-thinking and develop industry firsts.

Reece Loftus

Reece Loftus is an A grade English and Mathematics student who has completed his A-levels in History, Business Studies, and Psychology in the London metro area. Currently studying towards his Bachelor's degree in History and Business Law whilst also working as a special correspondent for TMC. He is covering customer experience, the Internet of Things, smart cities, cybersecurity, and more. He enjoys playing and engaging with football. His hobbies include reading, traveling, and experiencing other cultures.

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